Privacy Policy
Last updated October 16, 2026
Scope and contact
This policy covers the Primal Chiropractic & Fitness public website and My Primal member portal. My Primal supports membership, resources, rewards, communication, and service-specific features. Coaching is an optional part of the portal. For privacy questions or requests, email primalchirofitness@gmail.com or contact Primal through the contact page. Do not email identity documents, passwords, or detailed health records.
Information you provide
We collect contact details and service interests when you send an inquiry; account and sign-in information when you accept an invitation; and membership and service information managed by staff. Depending on the features you use, we also store saved resources, habits, personal goals, email preferences, reward activity and requests, messages, scheduling information, coaching intakes, plans, check-ins, and feedback. Staff workspaces contain assignments, review status, acknowledgments, and internal notes. Only provide information relevant to the service you are using.
How information is used and accessed
We use information to respond to inquiries, authenticate accounts, administer membership and rewards, deliver selected services, coordinate staff work, and protect the website. Relevant coaches, providers, front desk staff, administrators, and the owner receive access according to their role and responsibilities. Messages and submissions are not public posts. Authorized staff may review them to provide support and manage services; they are not restricted to a single recipient in every circumstance.
Service providers and connections
Cloudflare provides website hosting and storage, Clerk provides authentication, and Resend provides email delivery when enabled. Transactional coaching emails confirm payment review and approval and may include a secure account invitation link. If you choose Google sign-in, Google and Clerk process sign-in information. Connected scheduling features use Google Calendar and Google Meet to check availability and arrange meetings. Staff may connect other calendars, including a Jane calendar feed, to block unavailable times. External booking services, meeting services, and linked websites operate under their own privacy policies. Information entered directly in those services is handled by them. We may disclose information when required by law or necessary to address security, fraud, or legal claims.
Cookies, device information, and external content
Sign-in and website features use cookies or similar browser storage for authentication, security, and preferences. Hosting and authentication services may process IP addresses, device and browser information, and operational logs. External media or links may send information to the external provider when loaded or opened. Blocking browser storage may prevent sign-in or other features from working.
Optional email updates and rewards
Signing in does not subscribe you to marketing. If you opt in, we store your email, interests, consent date, and preference changes. You can change preferences in My Primal or use an available unsubscribe link; essential account and service communications are separate. When email delivery is enabled, the delivery provider processes the recipient address and message, including delivery, bounce, and complaint events. Coaching and clinical records are not used to choose marketing audiences. Eligible rewards activity records daily activity totals, a current tracking session, credits, and redemption requests. You can pause active-time tracking in My Rewards.
Retention, security, and your requests
Information remains stored unless removed through an available feature or an approved request. Retention depends on service needs, account administration, dispute resolution, and applicable recordkeeping obligations; we do not promise a fixed automatic deletion period. Contact Primal to request access, correction, or deletion, or to close an account. We may verify your identity and explain any information that must be retained. Some preferences and saved items can be changed directly in My Primal. We use access controls and technical safeguards, but no online system can guarantee complete security. Deleting information from active systems may not immediately remove backup copies.
Health information, children, and changes
Public inquiries are not a place to submit medical records or detailed symptoms. Optional fitness coaching may ask for health and exercise information for training preparation; it does not provide medical diagnosis or treatment. This website policy does not replace any separate privacy notice applicable to chiropractic patient care, nor does it certify HIPAA compliance. The portal is not intended for children under 13 to create or use accounts independently; parents or guardians should contact Primal about services for minors. Updates will be posted here with a revised date, and additional notice or consent will be provided when required.